文化旅游业作为产业链长、带动作用强、市场潜力大的综合性产业,正在成为拉动城市经济增长、增进民生福祉的重要力量。在开展调查研究的基础上,结合对美团平台实际交易数据的分析结果看,我国城市文旅消费呈现出“科技+文旅”深度融合增添旅游消费新动能,跨城消费成为拉动文旅消费增长的重要引擎,文旅消费从观光向深度度假游、体验、休闲转型等发展特征和发展趋势,同时也面临区域发展不均衡、消费价格下行等问题。因此,应以丰富城市文旅消费业态和场景更好满足人民群众多样化、多层次、多方面的精神文化需求,促进“十五五”时期的城市创新发展:培育和发展演出赛事经济,充分发挥多业态联动作用;创新多元化服务消费场景,打造沉浸式消费体验空间;充分挖掘各城市文旅市场的消费发展潜力,大力发展夜间经济;结合群体偏好特点开发新场景新产品,发掘和满足中老年群体的文旅消费需求。

As a comprehensive industry with a long industrial chain, strong driving effect, and great market potential, the cultural tourism industry is becoming an important force in stimulating urban economic growth and enhancing people’s well-being. Based on surveys and research, combined with the analysis of actual transaction data from the Meituan platform, it can be seen that urban cultural tourism consumption in China shows development characteristics and trends such as the deep integration of “technology and cultural tourism” adding new momentum to tourism consumption, cross-city consumption becoming an important engine driving growth, and a shift from sightseeing to in-depth vacationing, experiences, and leisure. At the same time, it also faces challenges such as uneven regional development and declining consumer prices. It is recommended to focus on the following areas to enrich urban cultural tourism consumption formats and scenarios, better meet the diverse, multi-level, and multifaceted spiritual and cultural needs of the public, and promote urban innovation during the 15th Five-Year Plan period: cultivating and developing the performance and event economy to fully leverage multi-format synergy; innovating diversified service consumption scenarios to create immersive consumer experience spaces; fully exploring the consumption development potential of cultural tourism markets in various cities and vigorously developing the nighttime economy; and developing new scenarios and products that align with group preferences to discover and meet the cultural tourism consumption needs of middle-aged and elderly groups.