As a new economic representative rising in the mobile Internet era, live streaming e-commerce has become a new hot topic concerned by domestic scholars. However, limited by the short time of emergence and great difficulty in data acquisition, in the existing literature, there are few systematic explorations on live steaming e-commerce from thespatial perspective. Taking Hangzhou, the leading city of domestic live steaming e-commerce, as an example, this paper is intended to analyze the spatial-temporal evolution characteristics of urban live streaming e-commerce space from static and dynamic dimensions based on the time-spatial data of live streaming e-commerce anchors, and summarizes the endogenouslogic.Finally, we put forward the guiding strategies from three aspects including optimizing the spatial pattern, constructing live streaming e-commerce ecosystem and innovating the institutional supply, in order to provide reference for spatial planning and management of live streaming e-commerce industry in other domestic cities.
LU Jian-cheng and colleagues
. The spatial-temporal evolution characteristics, endogenous logic and guiding strategy of live streaminge-commerce space in cities: Taking Hangzhou City as an example[J]. Urban Problems, 2022
, 327(10)
: 27
-34
.
DOI: 10.13239/j.bjsshkxy.cswt.221003
[1] Qing C,Jin S.What drives consumer purchasing intention in live streaming e-commerce?[J].Frontiers in Psychology,2022(13):938726-938726
[2] Zhang Z,Zhang N,Wang J.The influencing factors on impulse buying behavior of consumers under the Mode of Hunger Marketing in live commerce[J].Sustainability,2022(4):2122
[3] 马芳芳,丁志伟.中国抖音直播带货行业发展的空间分异及影响因素[J].经济地理,2021(12):22-32
[4] 刘宗义.“互联网+”背景下农产品直播带货发展路径研究[J].农业经济,2022(8):138-140
[5] 陆建城.大都市区新经济创新空间演化过程、机制与效应研究——以杭州市为例[C].南京大学,2021
[6] 杭州市商务局.《关于促进杭州市新电商高质量发展的若干意见》[R].杭州市人民政府公报,2020(09):15-17
[7] 徐璐琳,李忠武.网红电商销售额溢出效应实证分析——基于动态空间杜宾模型[J].商业经济研究,2020(11):90-92
[8] 项婧怡,罗震东,张吉玉,等.移动互联网时代“网红空间”分布特征研究——以杭州市主城区为例[J].现代城市研究,2021(9):11-19
[9] 阿里研究院.2021年中国城市直播电商规模研究报告[R].杭州:阿里研究院,2022: 23-24
[10] 赵婧宏.新媒体电商的发展现状及趋势探讨[J].商业经济研究,2021(12):75-78
[11] 侯韵佳,邓香辉.网络直播火爆原因、存在问题分析及对策建议[J].电视研究,2017(3):30-32
[12] 张旻.热闹的“网红”:网络直播平台发展中的问题及对策[J].中国记者,2016(5):64-65
[13] 刘杰.直播电商视角下农产品供应链整合的逻辑、现实问题及对策建议[J].商业经济研究,2021(24):150-153
[14] 李吉艳,李林泽.直播电商主播特征对消费者重购意愿的影响——以抖音直播为例[J].商业经济研究,2022(10):71-75
[15] 陶安,王江涛,王京安.直播电商消费者消费行为产生机制研究——基于双渠道影响视角[J].企业经济,2021(11):64-71
[16] 吴萍.电商直播驱动下消费者冲动性消费行为影响因素与作用机制[J].商业经济研究,2022(15):84-87
[17] 彭珏,何金廖.电商粉丝经济的地理格局及其影响因子探析——以抖音直播带货主播为例[J].地理科学进展,2021(7):1098-1112
[18] 郑翰献.杭州城市交通出行与管理运营调研报告[R].杭州:杭州市交通运输局,2022:3-4
[19] 王家宝,武友成.共生视角下直播电商治理的创新机制[J].管理现代化,2021(5):44-46
[20] 许泽宁,高晓路.基于电子地图兴趣点的城市建成区边界识别方法[J].地理学报,2016(6):928-939
[21] 黄亚平,周敏.武汉都市区制造业空间演化特征、机理及引导策略研究[J].城市规划学刊,2016(6):54-64
[22] 于天阳,关志民,董经洋,等.不同权力结构下考虑网红营销努力的直播电商供应链决策研究[J].管理学报,2022(5):714-722+748
[23] 王家宝,武友成.共生视角下直播电商治理的创新机制[J].管理现代化,2021(5):44-46
