Cultural heritage, as a vital carrier of excellent traditional Chinese culture, readily awakens cultural identity within the public consciousness and facilitates the formation of cultural self-confidence. Taking the “Beijing Central Axis” as an example, this study establishes a concrete and detailed logical connection between the abstract concepts of cultural heritage and tourist value perception through a data-driven analysis of user-generated content and the application of Latent Dirichlet Allocation (LDA) machine learning methodology. It employs data, indicator systems, and theoretical relationships generated during the empirical research process to delve into the issues at hand. After data validation and analysis, it is found that Chinese tourists currently hold a high perception of the value of the Beijing Central Axis, which contributes to the enhancement of cultural self-confidence. However, five issues are identified that diminish tourists’ value perception of the Central Axis: inadequate universal design for all ages, insufficient provision of lean services, suboptimal viewing experiences, stringent event management, and partial loss of the Central Axis integrity. In response to these findings, targeted countermeasures and suggestions are proposed, offering new insights for the value excavation, conservation, development, and evaluation of cultural heritage.
LIU Jian
,
LI Meng-nan
,
ZOU Feng
,
Yang zhong-jun
. Research on tourist value perception and cultural confidence enhancement of Beijing Central Axis Heritage Landscape: Analysis based on LDA model[J]. Urban Problems, 2024
, 353(12)
: 66
-73
.
DOI: 10.13239/j.bjsshkxy.cswt.241206
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