It is of great significance to explore the internal differences of farmers' urbanization from the perspective of rural industrialization, which is of great significance to reveal the connotation of urbanization practice in China. Different from semi-urbanization in the central and western regions, farmers in the developed eastern regions are considered to have become fully urbanized, but there are significant differences in the urbanization of farmers in different regions. Southern Jiangsu, Zhejiang and the Pearl River Delta are typical representatives of rural industrialization development, based on the actual experience of the three places, it is found that different rural industrialization paths directly affect the relationship between farmers and the market, farmers and land, and cities and villages, and are manifested in the market structure in the region, the structure of the allocation of collective land development rights, and the urban-rural relationship structure in which villages are located. These three elements constitute the structural foundation of farmers' production and life, shape the market opportunity structure, collective land security level and village social structure of farmers, and ultimately affect the urbanization choices of farmers in different regions, so that the three places present development-oriented urbanization, different types of demand-based urbanization and conservative urbanization.