文化遗产作为传统文化的重要载体,能够有效激发公众的文化认同感,对培育和提升文化自信具有积极作用。以北京中轴线遗产景观为研究对象,运用数据驱动的用户生成内容分析及LDA机器学习法,探讨文化遗产与游客价值感知之间的关系。研究发现,游客对北京中轴线遗产景观葆有较高的价值感知,这对其文化自信的提升具有正向影响。然而,北京中轴线遗产景观也存在全龄无障碍设计不足、精益服务供给不充分、观览体验有待提升、活动管理过于严苛以及中轴线本体局部缺失等问题,一定程度上削弱了游客的价值感知。研究结论可为文化遗产的价值发掘、保护与利用以及评价工作提供新的视角和策略方向。
Cultural heritage, as a vital carrier of excellent traditional Chinese culture, readily awakens cultural identity within the public consciousness and facilitates the formation of cultural self-confidence. Taking the “Beijing Central Axis” as an example, this study establishes a concrete and detailed logical connection between the abstract concepts of cultural heritage and tourist value perception through a data-driven analysis of user-generated content and the application of Latent Dirichlet Allocation (LDA) machine learning methodology. It employs data, indicator systems, and theoretical relationships generated during the empirical research process to delve into the issues at hand. After data validation and analysis, it is found that Chinese tourists currently hold a high perception of the value of the Beijing Central Axis, which contributes to the enhancement of cultural self-confidence. However, five issues are identified that diminish tourists’ value perception of the Central Axis: inadequate universal design for all ages, insufficient provision of lean services, suboptimal viewing experiences, stringent event management, and partial loss of the Central Axis integrity. In response to these findings, targeted countermeasures and suggestions are proposed, offering new insights for the value excavation, conservation, development, and evaluation of cultural heritage.
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